12:11 PMWednesday, November 7, 2012
Let’s face it: SEO is a
real science. In past, it was a combination of art and science. It was easy a
few years back. But lot of water has gone under the bridge. It’s complex,
competitive and hard. Google updated, updated, and updated lots of algorithms.
It is closing all the easy doors that we sneaked easily in the past. We can’t
manipulate any more.
Today I want to talk on
the particular issue that will make or break your business. For all the
business owners who are looking for SEO Services that too particularly small
and medium business owners. The dilemma is: in order to achieve a successful
seo campaign whether to recruit in-house seo team or sign up for a vendor that
comes top in for phrase seo company india.
Let us have pros and cons of having in-house seo and seo outsourcing services.
Pros: Time will always be with in-house. A dead line is a
dead line but they can extend more time.
Cons: Time is a biggest enemy for any seo company. Time
will always clicking. Some time a six month slot is too little to show results.
See the time line set
by SEO vendors. Normally it’s a 6 month job. Almost all the vendors need six
months to show the results. I completely agree on this even in house team need
these many months to show some results. But if a deal has happened for high
competitive keywords, is six months enough to achieve rankings? I doubt it.
Need extra time. Every now and then new start ups are coming and all they are
looking better ROI for their marketing expenditure.
Pros: In house can allocate resource and also can perform
Cons: One of the nightmares for any seo vendors is being
Medium companies will
always have regular workshops or events or exhibitions. Every quarter these
companies will have one or two to participate. Companies will outsource these
branding activities to vendors. The whole other campaign will go for a toss. We
have experienced a lot particularly on this issue. At least 15 or 20 business
working days will go to drive registration or some other activities. But at the
end of the 6 months these tasks won’t matter for owners.
Even if Seo Company
will have specialists like affiliate marketer, event promoter, link builder, on
page optimizer. Still there are so many unique requirements that it will become
difficult for first time to do the tasks. See this requirement: want to
perform a survey in CFO forums and networking sites. The desired result from
client is participants of this poll must be chief finance officers. Again needs
time, budget and resource.
Cons: Difficult for seo vendors to customize.
Vendors package are predefined and often they are comfort in working on that
Pros: Always in house seo team will upper hand to in
making strategies according to the current needs.
Check any SEO company
packages you see the set activities and set of number of keywords to target.
Most of the business owners are result oriented. Need results. Not the tasks.
Ironically, the package reflects what we do for a client. How many back links
we get from directories, business directories, classifieds, press release, book
markings and other listing.
Even when we offer
customized solutions clients will often think overpriced. Because they often
compare the package with customized SEO solutions.
Cons: There will be not many keywords to target for in-house
Pros: Really works for SEO vendors.
This recommendation is
from my perspective. Our Happy clients list of local business is really long.
the demographic search oriented keywords like city + keyword or state +
keywords belong to small business owners. They can’t afford SEO team. The
strategy will be clear for the local search. Pull the keywords month on
month basis. Take our example: the success rate is so high that we started new seo company chennai to cover the business owners of that place. There will be no
particular marketing budget for small owners and for them seo companies will
really work well.
Large b2b and b2c
companies can hire a marketing manager and then outsource the projects to SEO companies.
Doing so, companies can set result orient deadlines to Manager. And seo
companies can perform task oriented activities. Strategy will be taken care by
Manager and execution part will be taken care by outsourcing companies. Or
large companies can have their own in house seo teams. Tasks will perform
swiftly and smoothly as there will not be too many “go ahead” approval mails.
Small and medium
companies can sign up projects for SEO Companies. Even startup companies can
rely on seo companies. Set a realistic target. And always think renewal plans
after succeeding in the results.
If budget is too much
constrained then read SEO Blogs like these and implement SEO tips and tricks.
SuryaPatra works as SEO Manager in the search company. Most of my free
time is writing blog posts on on page, consultation and best practices.