What is On and Off Page SEO?

SEO or search engine optimizations are modifications and activities in order to achieve top positions in search results. We search for products or solutions using web search engines. We type a keyword or search phrase into, for example, Google and for every imaginable combination of words we get a lot of results. One of the most important properties of Google web search engine is that it returns relevant pages. This means that the most important and relevant websites or web pages related to our search phrase are displayed on the first page of results. It is publicly known that about 42% of search engine users click on the firs result. The second result gets about 11% of clicks and this number rapidly decreases for other results. This means that in order to use search engines to bring traffic to our website we should be present on top positions.

To get to the top positions for specific keyword we should have relevant web page which addresses this keyword or search phrase. Having relevant web pages means having quality content about target keywords and optimized page elements that clearly describe what the pages are about. Optimizations are divided into two groups, on-page and off-page.

On-page optimizations

Those optimizations are small modifications or additions of particular elements to emphasize important phrases. When we are optimizing a web page for particular keyword we make sure that this keyword is present in the page title, in meta description, in meta keywords, we try to use header tags for titles and subtitles, we use relevant anchor texts for all internal links, etc. Search engine spiders and crawlers download only HTML code and see our website differently as human visitors. Therefore, they need to know what is important and what is not. In other words, we use all possible elements on the page to emphasize the keyword we are trying to optimize for. Those optimizations of page elements are mainly oriented toward search engines but in many cases they are beneficial also to human visitors.

Off-page optimizations

Off-page optimizations are activities to promote and popularize our website. In general, this means creating backlinks to the website. The number and quality of backlinks defines the relevance or importance of particular web page. This information is then used by search engines to determine the most relevant pages for search results. Links can have a "nofollow" attribute which tells Google and some other search engines not to follow this link and not to take it into account when calculating the relevance of the target web page. Therefore, links marked with this attribute are worth significantly less than "normal" links.

Both on-page and off-page optimizations are needed for a successful website. If the competition is weak we may get to the top positions even without any activity but such cases are rare. Basic SEO is always welcome and needed for online success

Introduction of SEO.

SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.

If you've spent time online recently, you've probably read the term "SEO," or "Search Engine Optimization. But what does it mean, exactly? "SEO" is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a "conversion action." That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.

Simply put, SEO is marketing through an understanding of how search algorithms work combined with a knowledge of what human users might search for. The end goal is to create a site that contains words for which people will likely search when looking for information such as that contained on your site.

SEO is an extremely powerful tool online - use SEO wisely!

What is SMO

SMO (Social Media Optimization), helps in augmenting the fame and status of websites via medias like online communities. As one knows that in viral marketing, the popularity is increased through word of mouth. Similarly, websites gain recognition via social networking sites like Facebook, Orkut, Twitter etc.

What are SMO services?

• SMO directs large number of internet users to a particular website for free or less cost than SEO services.

• SMO will put the client's website link on the social networking sites and the users can click on the same while browsing the social sites.

• SMO Services are the latest in terms of promotional activities and advertising areas.

• Help in making links from blogs, forums, comments etc.

• Optimum bookmarks, tags and notes on client's website for easy retrieval of information.

• Designing contents in such a way that eases sharing of files among many users which in turn increases positioning of websites in the eyes of the internet users.

• Focus on bringing new social media marketing campaigns into effect and improving existing SMO services so client's website is second to none.

• Linking useful and conducive applications of GOOGLE,YAHOO etc. to the client's website in order to serve the users.

• Inclusion of social news tabs that will keep users abreast of latest happenings around the world.

• RSS feeds being used so to publish the latest news, audio, video etc. in a standardized format which in turn includes publishing dates and the owner of the content.

• Search for target audiences that will serve client's goals,target and budget and find ways in order to reach the audiences and deliver them according to their requirements

What is the other name of SMO?

Called Web 2.0 marketing.

Requirements for SMO:

• Need to have a registration with the social site on which link of client's website can be posted so to increase the traffic to the site.

• Optimized and rapid linking from networking site to client's site.

• Space for sharing reviews on the usage or tour of client's website in order to propagate the same.

Pros of SMO:

• Provide traffic to the website of client which will increase the profitability of client and hence the ranking of the site.

• Less cost of services.

• Reserve space in the online market.

• Creation of image in the eyes of the beholder.